- Search Engine Optimization (SEO): The process of optimizing a website or content to rank higher on search engine results pages (SERPs), increasing visibility and organic traffic.
- Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain an audience, such as blogs, videos, infographics, and more.
- Social Media Marketing: Using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to connect with users, promote content, and interact with customers.
- Email Marketing: Sending targeted emails to a group of subscribers to promote products, services, or share relevant information.
- Pay-Per-Click (PPC) Advertising: Running paid ads (such as Google Ads or social media ads) where advertisers pay each time someone clicks on their ad. It includes search ads, display ads, and more.
- Affiliate Marketing: Collaborating with partners (affiliates) who promote your product or service on their platform in exchange for a commission based on sales or leads.
- Influencer Marketing: Partnering with influencers—individuals who have a large following on social media or other platforms—to promote products or services to their audience.
- Online Public Relations (PR): Managing a brand’s online reputation through tactics such as working with media outlets, managing customer reviews, and engaging with influencers or bloggers.
- Mobile Marketing: Promoting products or services through mobile devices, including apps, SMS marketing, and location-based promotions.
- Video Marketing: Creating and sharing video content to engage an audience, build brand awareness, and drive conversions. This could include YouTube videos, live streams, and other video platforms.
